ShowMom Snippets: Packing and getting ready

Packing and getting ready for shows, according to show moms, is the #1 stressor when it comes to competing. Moms and [especially] teen-age daughters find packing – getting ready for the horse show – a difficult time full of tension with occasional temper outbursts.

Why packing? According to many moms, this is the time when the combination of the stress of getting ready with too much to do in not enough time is combined with normal mother-daughter tension. Different styles for getting organized and just a small dose of competition jitters makes packing a loaded pre-horse show moment.

For years, I thought it was just my daughter and I who did not get along during the pre-show packing time. I tried different techniques to diffuse the situation, from discipline to lists to heart to heart talks. Most of the time we still found something that fell within the range of a mild exchange of words to an out and out explosion while we were getting ready.

So what is a Savvy Show Mom to do? I have friends who simply send the child off to the trainer the night before and let it become his or her problem. The theory is that the child would not speak to the trainer the way they speak to their mother, so avoidance works wonders.

TIPS TO EASE THE WAY

• Create lists:

One way to handle the situation of forgotten items and the last minute rush to find things is to create a list that can be printed out for each show. Maybe even two lists: one for mom and one for the rider, but it’s good to have a central main list to use over and over.

• Divide the Work/Get help:

Sometimes there is too much to do with schoolwork, jobs, and other family members. Getting help or assigning tasks to spread the work can be useful. (Kids still need to learn responsibility, so do not give away all of the work.)

• Assume a different attitude:

Parents who can approach this with an attitude of this is a partnership and I have my role and you have your role can sometimes step out of the traditional parent/teen tension. The mindset creates a different set of expectations and attitudes toward each other.

• Let go sometimes:

Our children, much to our dismay, do not always do things the way we do, so letting go of some of the control, letting them learn from mistakes can help.

FAVORITE THINGS TO PACK

• Lip balm in the tack trunk, in the car and in the suitcase
• Fleece jacket for cold mornings and rain jackets for wet ones
• Travel candle and matches for the hotel room
• Favorite pillow for sleeping
• Sewing kit for buttons
• Safety pins – you never know
• Pain medicine for those hard days

 

Find more tips and articles at ShowMom.com.

 

EquestriSol News: September 28, 2007

SHOW MOM is pleased to announce a new feature article, “Being a Horse Show Mom.” Plus, don’t miss the blog – read & participate – the hot topic this month is Indoors. If you are there, jump online and share stories! See more at www.showmom.com.

IPPOS International is jumping into the spotlight. After sponsoring the WCAR Spruce Teams and making the trip to the Pan Am Games with Jill Humphrey, the show duffle bag will also be seen at Indoors this fall. More on the fabulous On The Circuit Collection at www.ippos.com.

EquestriSol News: August 31, 2007

GO SHOW IN DEL MAR IN OCTOBER!
Announcing two new ‘A’ rated shows well worth considering:

October 17 – 21: Del Mar Festival I
October 24 – 28: Del Mar Festival II

BOTH shows have:
– $25,000 Grand Prix (1.45m)
– $2,000 Jumper Classics (1.35-1.40m)
– $2,500 Young Jumper Classics presented by Mary’s Tack & Feed
– $3,500 Junior / Amateur Owner Jumper Classic (1.35m – 1.40m) ENTRIES CLOSE: September 28th

Visit www.jumpdelmar.com for more details.

EQUESTRISOL WELCOMES
Harley Brown Equestrian, located at Oak Park Equestrian Center in San Luis Obispo, to our list of clients. We will be developing a new campaign for Harley, so stay tuned! Congratulations to Harley and Cassiato, owned by the Oak Park Group, on winning the $30,000 Pebble Beach Grand Prix earlier this month.

WEST COAST ACTIVE RIDERS
The summer season is coming to a close with a fantastic West Coast Active Riders report – from Richard Spooner & Joie Gatlin traveling to and winning in Europe to our successful Spruce Meadow Teams as well as fabulous individual results at Spruce from a number of west coasters, AND hats off to Zone 10 for bringing home the GOLD in both the Team and Individual competitions at Young Riders! WOW, now that’s a GREAT SUMMER!

Congratulations to everyone – the west coast is so proud of how beautifully you have represented us and we hope to continue to expand in the ways WCAR can support your efforts. We envision a bright future.

Who will go to Göteborg, Sweden in April ’08? September means the start of the World Cup qualifying season, best of luck to everyone. All the World Cup Qualifier dates can be found at www.westcoastactiveriders.com.

Are you ready to develop a fabulous ad or design a web site? We are ready to create a look that perfectly fits your marketing goals. Contact us for more details.

DEL MAR INTERNATIONAL: September 26th – 30th, 2007
Prize list, vendor information and application available online at jumpdelmar.com. Entries closed August 31, 2007.

SHOWMOM.COM
With ads and editorial from USHJA’s In Stride to California’s Hunter Jumper Magazine and also on the web, ShowMom.com is the new community for show moms (and dads) everywhere. Click here to take the survey and sign up for the free Savvy ShowMom e-newsletter.

EquestriSol News: July 31, 2007

NEW CLIENTS
EquestriSol announces our newest clients, Brown Beauty and Pegasus Show Stable.

With quality fabrics, leathers and exclusive designs, Brown Beauty Equestrian Products seeks to fulfill the needs of the discriminating rider. Through web site redesign including e-commerce, Brown Beauty’s apparel & accessory lines will be available for purchase worldwide. Look for them at top “A” rated horse shows.

Keep an eye out for a new ad campaign and web site for Mike and Christa Endicott’s Pegasus Show Stable.

EquestriSol welcomes Tammy Chipko to our growing team. Thanks for all of your hard work and exuberance – it’s contagious! Want to be in the EquestriSol newsletter? Contact Tammy and she’ll take great care of you.
Call Tammy at (310) 930-2744.

EquestriSol also wishes Lena Tito all the best in her new endeavors.

Are you ready to develop a fabulous ad or design a web site? We are ready to create a look that perfectly fits your goals.

DEL MAR INTERNATIONAL: September 26th – 30th, 2007
Prize list, entry blanks, vendor information and application now available online at jumpdelmar.com. Entries close August 31, 2007.

SHOWMOM.COM
With ads and editorial from USHJA’s In Stride to California’s Hunter Jumper Magazine and also on the web, ShowMom.com is the new community for show moms (and dads) everywhere. Take the survey and sign up for the free Savvy ShowMom e-newsletter.

UPCOMING AD DEADLINES
From custom ad design and placement to developing copy, we can handle every aspect of your advertising campaign. Our equestrian experience is an asset in understanding the look and feel our clients seek in print advertising and the results speak for themselves. Contact us and ask about special advertising prices for EquestriSol clients.

Deadline: 2 weeks prior to the publication date
The Chronicle of the Horse (published weekly)

August 5th deadline:
RIDE! Magazine
Horses Inc.

August 6th deadline:
California Horsetrader
Flying Changes

August 12th deadline:
California ShowBiz Magazine

August 15th deadline:
California Riding Magazine
USHJA In Stride Magazine: Owners Issue
Horse Connection: European Issue
The Plaid Horse
Pennsylvania National Program

August 17th deadline:
USEF Equestrian Magazine

August 20th deadline:
Hunter Jumper Magazine

EquestriSol News: June 21, 2007

NEW CLIENTS
EquestriSol announces our newest client, Jenny Williams’ LaSalle Farms located in Northern California. We are currently developing a brand new web site for this growing hunter/jumper sales barn.

Are you ready to develop a fabulous ad or build a web site? Has your web site not been updated or redesigned in months or even years? We work hard to help clients attain their marketing goals.

STAY TUNED 
For new web sites set to go live this month! We’ve had an incredible year to date, not only has business grown quite a bit but between us we’ve also experienced two significant & joyous milestones – as of February Jackie has an adorable baby girl and Lena just had a beautiful May wedding. We appreciate your continued support and look forward to offering you innovative marketing solutions.

ANNOUNCING THE LAUNCH OF JUMPDELMAR.COM visit website
EquestriSol just completed the redesign of JumpDelMar.com, the official web site for the Del Mar International and Palms Classic horse shows. New this year, “A” Rated Open Hunters at Del Mar International, September 26-30. Check the web site for additional information as it becomes available, and look for their new ad campaign to follow.

We’re also excited to announce the redesign of Nicole Bloom’s Round Meadow Farm. visit website

Also look for ShowMom.com in magazines spanning both coasts. In the May and June issues of Hunter Jumper Magazine look for a great editorial written for Show Moms and a new ad in this month’s USHJA In Stride Magazine.

UPCOMING AD DEADLINES
From custom ad design and placement to developing copy, we can handle every aspect of your advertising campaign. Our equestrian experience is an asset in understanding the look and feel our clients seek in print advertising and the results speak for themselves. Look for EquestriSol designed ads in current and upcoming issues of The Chronicle of the Horse, Show Circuit Magazine, USHJA’s In Stride Magazine and in horse show programs around the country. Contact us for more details.

California Horsetrader
• July 5th Issue – Deadline: 6/25
• July 19th Issue – Deadline: 7/9

California Riding Magazine
• August Issue – Deadline: 7/15/07

Chronicle of the Horse – published weekly
• Deadline: 2 weeks prior to the publication date

Hunter Jumper Magazine
• July Issue – Deadline: 6/29/07

PCHA Newsletter
• August Issue – Deadline: 7/1/07

USEF’s Equestrian Magazine
• August Issue – Deadline: 7/15/07

USHJA’s In Stride Magazine
• September Issue – Deadline: 7/15/07

EquestriSol News: May 10, 2007

NEW CLIENTS
EquestriSol is pleased to announce our newest clients – Jenny Williams’ LaSalle Farms and Jennifer Stewart’s Highland Farm in Moorpark, CA. We look forward to creating innovative solutions for their business as well as enhancing their market reach in the hunter/jumper community. What can we do for you?

Are you ready to develop a fabulous ad or build a web site? Has your web site not been updated or redesigned in months or even years? We work hard to help clients attain their marketing goals. Contact us for more details.

JOIEGATLIN.COM / MORLEYABEY.COM LIVE! visit website
We’ve revamped Joie & Morley’s site – take a look and learn more about who they are, where they are headed this show season and loads of great press. Impressive!

SHOWMOM.COM LIVE! visit website
We’ve redesigned ShowMom.com. Look for ShowMom’s featured article in this month’s Hunter Jumper Magazine. We look forward to playing a role in building an online community for show moms.

UPCOMING AD DEADLINES
From custom ad design and placement to developing copy, we can handle every aspect of your advertising campaign. Our equestrian experience is an asset in understanding the look and feel our clients seek in print advertising and the results speak for themselves. Look for EquestriSol designed ads in current and upcoming issues of The Chronicle of the Horse, Show Circuit Magazine, USHJA’s In Stride Magazine and in horse show programs around the country. Contact us for more details.

Chronicle of the Horse – published weekly
• Deadline: 2 weeks prior to the publication date

USEF’s Equestrian Magazine
• June Issue – Deadline: 5/15/07

California Riding Magazine
• June Issue – Deadline: 5/15/07

Hunter Jumper Magazine
• June Issue – Space reservation deadline: 5/15/07; Ad deadline: 5/25/07

Sidelines Magazine
• June Issue on stands 6/16/07 – Deadline: 5/30/07

Horse Connection
• July “Grand Prix Issue – Jumping High.” Deadline: 6/15/07*
* Special distribution at Del Mar Horse Park, The Oaks

USHJA’s In Stride Magazine
• August Issue – Deadline: 6/15/07