By Selena Fredericks and Jackie McFarland
Register This – OCRC is Print, Online, PDA and Beyond
Headquartered in Santa Ana, California, Orange County Register Communications, Inc. (OCRC) is a leading news and information company that publishes a diverse portfolio of newspaper, magazine and internet products including The Orange County Register, a three-time, Pulitzer Prize-winning newspaper. The area’s most trusted source of news and information since 1905, the company also publishes 24 community newspapers, including the Excelsior in Spanish.
However like many forward thinking companies in the fast-paced technological world in which we live, The Orange County Register is no longer just a print company. Sticking to tradition and reaching beyond, the OC Register has undergone a tremendous transformation to embrace the information media that their readers rely on. Reporters write stories for print and post articles online, as well as shoot video. They now maintain blogs, send tweets and update Facebook pages. The transformation has continued with smart phone apps and they will soon launch a new iPad app. Whether your news source is picking up the paper or checking your iPhone, the well-adapted twenty-first century OCRC is now a modern source of news and information available in many formats.
“This is an exciting time” says Lelani Bluner, Vice President of Marketing. “We are committed to delivering information to our consumers when and where they want it through traditional channels, such as print, and through technology, such as social media networks.”
As the company evolves, its deep-rooted connection to the community remains, according to Jackie Saragueta, Director of Community Relations & Sponsorships. “Community involvement is a fundamental part of our company mission. We have the privilege to give back and support organizations and events that strengthen our communities and enrich people’s lives.”
| Over a century of milestones*: 1905 A group of businessmen launched the Santa Ana Register to serve Orange County’s 20,000 residents 1935 Raymond Cyrus “R.C.” Hoiles buys the paper after negotiating for nine months with owners Loyal King and J. Frank Burke. The 32-page evening paper cost readers 3 cents a copy. 1940s With World War II, world and national news dominated the front page; local news moves to a second section. 1942 Hoiles opines against the internment of 110,000 Japanese-Americans, one of the few in the country to speak out against the forced relocations. 1949 Launches Sunday edition again. With a cost to readers of 10 cents a day, the paper has a circulation of about 15,000. 1955 Changes name to The Register. 1957 Moves out of downtown Santa Ana to a 6.4-acre orchard at 625 N. Grand Ave. 1959 Starts a morning edition. 1965 Circulation tops 100,000. Buys community dailies and weeklies in Orange, Brea, Anaheim, and La Habra. 1985 Wins first Pulitzer Prize, for photography of the 1984 Los Angeles Olympics. 1985 Changes name to The Orange County Register. 1986 Circulation tops 300,000. 1989 Wins Pulitzer Prize for military affairs coverage. 1996 Wins Pulitzer Prize for investigative reporting on fertility fraud at UC Irvine. 2005 The Register celebrates its 100-year anniversary. 2008 Santa Ana company renamed as Orange County Register Communications, Inc. 2008 Expands availability of its news content through Amazon Kindle handheld device. 2008 Begins delivering news updates to mobile phones through m.ocregister.com. 2009 Introduces revamped OCRegister.com with personalization capabilities and hyper-local content. |
